Do you ever wonder what the world would be like if everyone were connected? Well, the thing is mobile devices, the smartphone market to be specific is slowly but surely reaching its saturation point in developed internet economies. As a result, developing and emerging markets become more and more attractive to tech developers nowadays.Forbes estimates that based on late 2015 statistics, 4.1 billion people in the world fit the desirable demographics for the smartphone market, and here is how they came up with this number.By the end of 2015, the world’s population reached 7.3 billion people. 1.2 billion people are either too young or too old to be targeted. Despite the UN’s significant progress in elevating the poverty, there are still 2 billion people who won’t be able to afford smartphones as we know them in the near future. Here is another estimation from Forbes. They report, there were 2.6 billion active smartphone users worldwide at the end of 2015.Back in February 2016 something truly mind blowing happened. The Economic Times reported that the world’s most affordable smartphone, Freedom 251 was introduced to the Indian markets. It costs as little as $4.A Noida-based startup called Ringing Bellsestimated to penetrate 40% of the untapped Indian market within 12 months of launch. And guess what?! So far they are delivering on their promise. The phone runs on the Android 5.1 operating system and has a 4-inch qHD IPS display with 540×960 pixels resolution. It also features a 3.2-megapixel primary and a 0.3-megapixel front camera. By no means, it is a match to the mid-range smartphones, and yet, it works. It serves the purpose, connects those who otherwise would be left out of this mobile internet craze.Why it mattersWith the rise of smartphones and their affordable alternatives, and ever increasing use of mobile apps soon enough “everyone” will be connected. This means sooner or later your business (if not already) will depend on mobile accessibility to reach the right customers. The CMO and co-owner of ServerMania Inc., Justin Blanchard makes a compelling point on the importance of mobile friendly websites even if the core business is not conducted via mobile devices yet. In his article for Forbes How To Create A Mobile-Friendly Web Experience (Even If You Don’t Expect Conversions) Justin argues that those customers who do not use mobile devices to conduct business with your company still read their emails, check social media, read news and articles on their mobile phones. And if you are investing in content marketing, social media and/or digital advertising, although indirectly, your customers will come across your website on the mobile devices. So, better make it easy to navigate to facilitate mobile conversions.One of the reasons mobile conversions are low for most businesses is that a lot of them are not mobile friendly. “People access information on their mobile devices, then switch to web to actually make a purchase, but many don’t” argues Justin.After all, it is not that difficult..Blanchard suggests that it is not necessarily difficult or costly to make your web presence mobile friendly. He offers a few easy to apply tips to consider:
Start off with a responsive web design. This will ensure your content can be viewed from any mobile device. Web frameworks, including Bootstrap and Foundation serve the purpose.
Streamline the checkout. Make the checkout process as easy and smooth as possible. Instead of requiring an account, give your users an option to log in through social media.
Speed. Choose hosting providers wisely to reduce the speed of transaction as much as you can.
Mobile friendly interface is now given, people simply expect it to run smoothly,
even when it is not your core business. We order food, play games, get a ride, date, shop, connect through multiple outlets simultaneously- all through mobile devices, smartphones.
Business Insider reports decline in time spent behind desktop in recent
years. What is lost in web outlets, gained in mobile devices.